What does C2B (consumer-to-business) mean?

C2B is the abbreviation for consumer-to-business. This business model is the inverted version of the far more commonly known B2C model (business-to-consumer). In a B2C model private customers are contacting companies on special C2B platforms to offer them their services. While the focus in B2C is on companies making their solutions available and customers being able to purchase them, in C2B it is the other way around. An example of consumer-to-business is affiliate marketing, which private customers can use to advertise a company. In return for their newfound reach, these customers then receive a certain amount of money. C2B has already received a significant boost with the popularity of social media. From a marketing perspective, private individuals are more important than ever. In the future, however, the development of the consumer-to-business model is likely to become even more noticeable.