What is meant by the term information flow?

Information flow refers to all information generated within a company. It is a core component of information logistics and includes all touchpoints of internal communication, from sender to receiver. In technical IT terminology, the term data flow is often used instead. Ensuring a continuous flow of information is one of the primary goals of information logistics. If the flow is disrupted or slowed, it can lead to misunderstandings and operational setbacks. Typical examples of poor communication include misjudged timeframes, incomplete distribution systems, or incorrect information regarding planned delivery quantities. Therefore, the key focus of information flow is the optimization of all communication channels. If neglected, this can result in serious consequences.

If the information flow within a company is unreliable, it presents multiple risks. The most obvious downside is the economic impact. When information does not reach its recipient on time or at all, mistakes are inevitable. These mistakes not only affect performance, but also lead to increased costs. Another significant risk is the demotivation of employees. If communication is not automated or reliable, it becomes frustrating for staff and affects the work environment negatively, which in turn lowers overall productivity.

To prevent such risks, companies can improve communication using various strategies. These include the establishment of defined communication paths and workflows, the implementation of project management tools, and the use of documentation platforms to keep all employees informed and aligned. Regular staff meetings, internal newsletters, or status updates also help. A well-functioning information management system not only ensures that employees receive relevant information, but also considers how the information is delivered and how it is phrased, especially when it comes to sensitive topics.