What is meant by the term predictive analytics?

Predictive analytics is a method used to make forecasts about current or future trends and events based on existing data.

In logistics, it helps optimize:

• Fleet utilization
• Inventory planning
• Personnel scheduling
• Process management

Data is analyzed using machine learning algorithms to recognize patterns, predict demand, and support data-driven decision-making.

Use cases:

• Forecasting seasonal demand spikes (e.g., holidays)
• Stock planning
• Customer profiling
• Cost-benefit analyses
• Failure and delay predictions

Overall, it enhances supply chain visibility and enables proactive management.