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APAC + MEA (3)
APAC + MEA (3)
NORMAL is a retailer specializing in personal care products that was founded in 2013 and now operates in six European countries. The company is currently opening up to five new stores each week, giving customers the chance to purchase “low-priced and exciting everyday products from brand names”. For retailers, rapid growth not only means new requirements and challenges – it also gives rise to new opportunities for warehouse logistics. In NORMAL’s case, the company’s warehouse went from a small basement in its first store to a 37,000m2 warehouse in the space of just five years. With the aid of LYDIA Voice – the clear favorite among staff in a direct comparison with other pick-by-voice systems – the company was able to overcome the challenges associated with its expansion.
NORMAL is a Danish supermarket chain primarily selling non-perishable foods and personal care products from national brands. It was founded in 2013 by Torben Mouritsen and Bo Kristensen, with its first store opening in Silkeborg, Denmark. Its largest markets are Denmark, France, Norway, Finland, and Sweden.
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Der EPG AURA Observer ist “Bestes Produkt LogiMAT 2026”. Lesen Sie im Sonderdruck der LogiMAT Daily, wie der Observer mithilfe von Intelligent Video Analytics konkrete Handlungsempfehlungen liefert.
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We are proud that the EPG AURA Observer won the LogiMAT “Best Product 2026” award! Read this exclusive reprint to find out how our AI solution is shaping the future of logistics.
